Branding Services Melbourne

Strategic branding that feels like you and helps grow your business

Your website is only as strong as the brand behind it. Your authenticity, background and story is what makes you special, and it’s what will make your brand and business memorable. That’s why branding is one of our core services at Equip Digital, because before you can market with confidence, you need clarity about who you are, who you serve, and how to tell your story.

How Professional Branding Services impacts your growth

DIY logos and Canva designs might have worked when you started, but now it’s time for something that truly represents the business you’ve built.

Professional branding builds trust, shows your audience that you take your business seriously, and uses strategy to create a lasting impression. With the right design and messaging, your brand becomes a powerful tool, one that connects with your ideal clients and opens new opportunities.

Specialising in Small Business Branding Services

Experience You Can Trust

With over 25 years of experience in branding and design, we’ve worked with everything from logos for local small businesses to packaging design for National brands. This blend of big-brand expertise and real-world small business knowledge means we understand both strategy and the day-to-day realities of growing a business.

Whether you need a new logo, are creating a new brand or want to revitalise an existing one, we’ll collaborate with you to create a design that truly reflects your business and sets you apart in your industry.

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Strategic, Story Driven Branding

For purpose driven businesses & organisations.

Branding Services That Go Beyond a Logo

The Signature Story Session

One of the ways we make branding different at Equip is by starting with your story.

Our Signature Story Session helps you uncover and articulate the journey behind your business – and turn it into messaging that’s unqie to you and that works everywhere.

Together we’ll:

Have 2 x 2hr personalised strategy sessions
Define your mission, vision, and values
Map out your brand story
Create a brand pitch you can use in any setting
Craft messaging pillars to guide your content and marketing

You’ll walk away with:

A clear elevator pitch
A refreshed “About” story that connects and converts
A brand voice guide and content starter list
A workbook and toolkit you’ll use long after the session

Your branding should reflect your passion & purpose.

Branding Packages For Businesses That Are Done Playing Small

Your brand deserves to be seen, heard, & remembered.

We offer three ways to shape your brand – whether you’re starting out, levelling up, or pairing branding with a new website.

Brand Strategy & Logo Design

Brand Essentials

Launch with confidence, not compromise. This package gives you the foundations of a professional brand you can use across every touchpoint.

An investment that saves you from DIY frustration, missed opportunities, and sets the stage for future growth.

From $2,800

“I had a clear vision of what I wanted for my brand, I knew the feeling I wanted to evoke and the message I wanted to convey, but I struggled to put it into words or translate it into a tangible brand identity. That’s where Cherie came in. She asked all the right questions, guided me through the brand discovery process, and delivered a result that not only met but far surpassed what I had imagined.” (Klodian P.)

Humanise Your Brand

Brand + Story

Your brand isn’t just how it looks, it’s how it connects. This package combines visual branding with our Signature Story Session to clarify your mission, craft messaging that clicks, and create a toolkit you can use everywhere.

Instead of struggling to explain what you do, enjoy having a clear, confident message that clients instantly understand.

Attract the right clients and communicate with clarity, consistency and confidence.

From $4,500

Logo Suite
Colour palette
Fonts
Style guide
Business Cards (Optional)
Social Media Templates (Optional)
Signature Story Session
Signature Story Creation

“I walked away with absolute clarity on our mission, vision, purpose, and values. And most importantly, language that feels true to who we are. If you want a brand story that doesn’t just sound polished, but actually feels like you, I can’t recommend chatting to Cherie at Equip Digital enough.” (Emma C.)

Own your digital presence

Branding, Story, Website

For businesses ready to go all in with impact. This package brings everything together – branding, authentic storytelling, custom WordPress website, and SEO framework – so your brand and website work hand-in-hand.

It’s the difference between juggling a patchwork of templates, plug-ins and agencies, and having one cohesive system designed to grow with you. An investment that turns your digital presence into a strategic asset.

Price Quoted Individually.

Logo Suite
Colour palette
Fonts
Style guide
Business Cards (Optional)
Social Media Templates (Optional)
Signature Story Session
Signature Story Creation

“If you’re looking for a team that excels in branding and web design, I would have no hesitation in recommending Cherie and Equip Digital. They’re the best in the business!” (Leanne D.)

For Businesses That Are Done Playing Small

Your brand deserves to be seen, heard, and remembered.

LOGO DESIGN

Your logo is the face of your brand, so it needs to be memorable, meaningful, and uniquely you. We’ll create a logo that not only looks awesome, but embodies your values and vision.

BRAND MESSAGING

Your brand’s voice is how you connect with people, so it’s got to feel genuine. We’ll help you craft messaging that feels true to who you are and speaks directly to your audience.

GRAPHIC DESIGN

Good design can set your brand apart. Whether it’s your website, social media, or print materials, we’ll make sure your visuals are on point and totally in line with your brand’s style.

Let’s bring your business vision to life with a personalised branding solution that you’ll be proud of and your audience will connect with.

A Holistic & Strategic Process

Business branding that supports your vision and sets you apart.

Be Seen as A Trusted Authority: A strong brand identity helps you become the go-to expert in your field. When you consistently deliver value and show your expertise, people start to see you as a trusted authority and people associate this with your brand.
Build Loyal Fans: When your brand feels genuine and speaks to what your customers care about, they’re more likely to stick around. Strong branding creates a connection that turns one-time buyers into loyal fans who keep coming back and spread the word about you.
Enhanced Perceived Value: A great brand can position your products or services as higher in quality, professionalism, and reliability, attracting customers who are willing to pay more for a brand they trust and value.

A Collaborative & Personalised Approach

At Equip we’re all about collaboration and making sure that the process feels tailored to you. We don’t just want to design something for you – we want to design something with you.

That means understanding your vision, listening to your ideas, and making sure your voice is heard every step of the way. Our approach is personalised to fit your needs, so what we create truly reflects who you are and what your business stands for.

Let’s showcase your business with a brand that’s authentic, memorable, and uniquely yours.

Your Authenticity is Your Greatest Strength.

Your brand is so much more than just a logo or a tagline – it’s who you are and what you believe in. We’re here to help you make sure that’s crystal clear, so your customers really get what you’re all about.