DR SHARLENE BENTON

Dr Sharlene Benton is a Clinical Psychologist, educator, and coach, known for her work in suicide risk management and professional development. With over a decade of experience across public psychiatry, private practice, and community mental health, she’s on a mission to empower clinicians and healthcare professionals with the confidence and tools to support mental well-being — in their clients and themselves.

When Dr Sharlene approached us, her existing logo and website – designed by herself as a quick placeholder – lacked the professionalism and credibility needed to represent her growing reputation in the healthcare and coaching industry. She needed a brand identity and website that not only conveyed authority and expertise but also reflected her warm, approachable nature and the personal care she brings to her clients.

The Project

Dr Sharlene’s existing logo and website no longer reflected the full scope of her work or the professional credibility she had built.

The site lacked clarity and structure, with limited ability to showcase courses or coaching options.
There was no clear pathway for visitors to understand what was on offer or how to book.
The branding didn’t communicate the authority, warmth, or modern professionalism needed to engage her ideal audience.

She needed a brand and digital presence that could keep pace with her expanding vision – one that balanced her expertise with compassion and made her services more accessible online.

The Equip Solution...

The services provided by DR Sharlene were aimed at busy healthcare professionals and medical practice owners as well as larger medical organisations. So it was important to convey her expertise and credibility, but also be approachable and express her holistic and personalised approach to coaching. Our goal was to craft a professional yet inviting visual identity and website that would resonate with both healthcare professionals and organisations at all levels.

Branding

Drawing from her unique position as both clinician and educator, we developed a new brand that balances authority with empathy. The brand story, voice, and visual identity position Dr Sharlene as a confident, compassionate guide.

A signature style logo was created blending handwritten and serif fonts, striking a balance between approachability and professionalism. This combination conveys warmth and care while reinforcing the client’s authority in their field. The sophisticated colour palette of navy and warm copper tones adds a sense of trust, reliability, and elegance. To further enhance the branding, we developed a bespoke
monogram, ideal for use as a signature or watermark across various mediums,